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ACQUIRING
COMPETENCIES

Using Industry Methods and Technologies

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Digital Drawing

When I first opened Adobe Illustrator, it was very intimidating.  Throughout the first class, I found the pen tool particularly challenging. Learning to manipulate the pen tool, varying lines and endpoints, seemed daunting initially. However, through consistent practice and guided instruction, I gradually became proficient. By the end of the program, I had mastered the pen tool. I developed a strong understanding of other critical aspects of Illustrator, such as the effective use of layers and the numerous benefits of working with vector graphics. This newfound proficiency has significantly enhanced my design capabilities.

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In Defining Client Need, I challenged myself with a project outside the class scope. I used Adobe Illustrator's pen tool to recreate Alexander Girard's "Names," which significantly challenged and sharpened my skills. You can see the original textile by clicking on the image above.

Visual Effects

Learning Adobe After Effects was an exciting and transformative experience. Initially, the complex interface and multitude of features felt intimidating. However, through step-by-step tutorials and hands-on practice, I began to grasp the fundamentals of motion graphics and visual effects.

I learned how to create and animate keyframes, apply various effects, and utilize layers and masks to enhance my projects. Understanding the power of compositions and pre-compositions allowed me to organize and streamline my workflow. I am more confident in producing dynamic animations and professional-quality effects, making Adobe After Effects an invaluable tool in my creative arsenal.

Digital Layout

Diving into Adobe InDesign for the first time was an intriguing yet challenging experience. I began to understand the intricacies of this powerful design software. I learned to create and manage layouts, work with text and images, and utilize the master pages and styles to ensure project consistency. As I progressed, I became adept at designing professional-quality documents and understanding the importance of alignment, spacing, and typography. By the end of my training, Adobe InDesign had become indispensable in my design toolkit, significantly enhancing my ability to produce polished and visually appealing layouts. 

 

The video shows the optional challenge created in InDesign, based on the fictitious restaurant provided for the class.

Video Editing

Embarking on the journey to learn Adobe Premiere Pro was both challenging and rewarding. With dedication and consistent practice, I began to navigate the software more efficiently. I learned how to import and organize footage, make precise cuts, and apply transitions and effects to enhance my videos. Mastering the timeline and understanding the nuances of audio editing and color correction improved the quality of my projects. By the end of my training, I had developed a solid proficiency in Adobe Premiere Pro, enabling me to create professional-level videos confidently and creatively.

Using Stock Images

Learning to search effectively in Adobe Stock was a crucial skill that significantly enhanced my design workflow. The vast library of images, videos, and templates opened a world of options.  With practice, I discovered how to use advanced search filters to narrow down results and find precisely what was needed. I learned to utilize keywords, categories, and visual search tools to locate high-quality assets that matched my project requirements quickly. Understanding the importance of licensing options and file formats also helped me make informed decisions. Additionally, I learned to combine photos from stock images to create a design perfectly tailored to the need. By the end of my learning journey, I was adept at efficiently sourcing the perfect stock assets, streamlining my design process, and improving the overall quality of my work.

Adobe Express

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Exploring Adobe Express for the first time was an engaging and enlightening experience. Initially, I found the simplicity of the interface and the variety of tools offered quite appealing. As I delved deeper, I quickly learned how to efficiently create visually stunning graphics and social media content. The platform's intuitive drag-and-drop functionality and pre-designed templates made the design process efficient and enjoyable. I became adept at customizing templates, adding elements, and applying various effects to enhance my projects. By the end of my learning journey, I was proficient in using Adobe Express to produce professional-quality designs quickly, making it a valuable addition to my creative toolkit.

Click the image to see the full Mastery Journal, created in Adobe Express, chronicling the journey to MDMFA.

Audio Creation

Learning Adobe Audition was an eye-opening journey into professional audio editing. Through systematic exploration and practice, I began to understand the powerful capabilities of this software. I learned how to record, edit, and mix audio tracks, utilizing features like spectral frequency display and noise reduction to enhance sound quality.

Mastering multitrack sessions allowed me to layer sounds and apply effects seamlessly. Understanding the importance of compression, equalization, and reverb in creating polished audio tracks improved my projects. By the end of my training, I was proficient in using Adobe Audition to produce high-quality audio content, making it an indispensable tool in my creative workflow.

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Line Usage

Learning the principles of line in design is crucial for anyone aiming to create visually compelling and structurally sound compositions. Lines are the foundational elements that define shapes, create textures, and establish movement within a design. Understanding how to use lines effectively can influence the mood and direction of a piece, guiding the viewer's eye and creating a sense of harmony or tension as needed. Different straight, curved, thick, thin, solid, or dashed lines can evoke various emotions and convey different messages. By mastering lines, designers can enhance their ability to communicate visually, structure their designs more coherently, and add depth and interest to their work. This fundamental knowledge enables designers to craft more dynamic and engaging visuals that resonate with their audience.

Typography

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Understanding the principles of typography is essential for anyone looking to enhance their design skills and create visually compelling content. Typography involves more than just selecting a font; it encompasses the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Fundamental principles such as font choice, size, line length, line spacing, and alignment are crucial in how text is perceived. By mastering these elements, designers can influence the mood and tone of their work, guide the reader's eye, and improve overall readability. Learning typography enables one to communicate more effectively through design, ensuring the audience sees and feels the message.

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Hierarchy

Learning the principles of hierarchy in design is fundamental for creating compelling and engaging visual compositions. Hierarchy refers to the arrangement and presentation of elements in a way that indicates their order of importance. By mastering this concept, designers can first guide the viewer's attention to the most critical parts of the design, ensuring the message is communicated effectively. Hierarchy involves using techniques such as size, color, contrast, alignment, and spacing to differentiate between primary, secondary, and tertiary elements. Understanding and applying these principles allows designers to create a structured and intuitive flow, making the content more accessible and easier to navigate. Ultimately, a firm grasp of hierarchy enhances the overall user experience, ensuring that the design captures attention and conveys the intended message clearly and efficiently.

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AI Visual

Learning to use AI in images, mainly through tools like generative fill and AI-created images in Adobe Firefly, was a transformative experience. Initially, the concept of AI-driven image editing felt futuristic and complex. However, as I experimented with these features, I quickly realized their immense potential. Generative fill allowed me to seamlessly replace or enhance parts of an image with AI-generated content that blended naturally with the existing elements. Additionally, using Firefly to create entirely new images from scratch or modify existing ones opened up endless creative possibilities. The intuitive interface and advanced algorithms made it easy to achieve professional results with minimal effort. By the end of my learning journey, I was proficient in leveraging AI to elevate my image editing and creation, making my workflow more efficient and my designs more innovative.

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Mock Up Creation

Learning to create mockups for designs on assets like bags, mugs, and shirts offers several significant benefits. Firstly, it provides a realistic preview of how the final product will look, helping to identify potential design flaws and make necessary adjustments before production. This not only saves time and resources but also ensures higher

quality and client satisfaction. Additionally, mockups serve as powerful marketing tools, allowing designers to present

their work professionally and attractively, thus enhancing their portfolio and increasing the likelihood of securing new clients.

Finally, mastering mockup creation fosters a deeper

understanding of the design process and its application in

real-world scenarios, ultimately elevating one’s overall design skills and versatility.

Website Creation

Learning to create a website offers a multitude of benefits that extend beyond just the technical skills acquired. Firstly, it provides a platform to showcase the thesis work for the MDMFA, enhancing visibility and accessibility. Understanding website creation fosters critical thinking and problem-solving skills as one navigates design, functionality, and user experience considerations. This knowledge also opens up career opportunities in the rapidly growing field of web development, providing a competitive edge in the job market.

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